Why “something for everyone” resonates deeply with almost no one — and how to fix it. “Something for everyone” is the unofficial motto of the senior living activity calendar. Exercise for the active, music for the social, crafts for the creative, lectures for the curious. Spread the programming wide enough, the thinking goes, and everyContinue reading “Beyond the calendar: breadth vs. fit”
Tag Archives: Personalization
Capturing 90% of SDOH through conversation
How a relationship-first interview captures far more than the 40% national average. The healthcare industry agrees on a hard truth: social determinants of health — housing, relationships, purpose, lifestyle, history — drive the majority of health outcomes. The industry also agrees it is bad at capturing them. Nationally, organizations document only about 40% of SDOHContinue reading “Capturing 90% of SDOH through conversation”
The one-event-a-day tipping point
96% of residents fall short of a single meaningful event per day. Here’s what changes when they don’t. Walk into almost any senior living community and you’ll find a full calendar. Morning exercise, afternoon bingo, evening music, a craft session, a guest speaker. By the measure most operators use — events offered — engagement looksContinue reading “The one-event-a-day tipping point”